Technology and platforms Ī social network video game is a client-server application. Other games target certain demographics that use social media, such as Pot Farm creating a community by involving elements of cannabis subculture in its gameplay. Social gaming may appeal more to the older demographic because it is free, easier to advance through in a short period of time, does not involve as much violence as traditional video games, and is easier to grasp. In addition, most social gamers were around the 30 to 59 age range, with the average social gamer being 43 years old.
Major companies that made or published social network games include Zynga, Wooga and Bigpoint Games.Īs of 2010, it was reported that 55 percent of the social network gaming demographic in the United States consisted of women while in the United Kingdom, women made up nearly 60 percent of the demographic. FarmVille, Mafia Wars, Kantai Collection and The Sims Social are more recent examples of popular social network game.
(Lil) Green Patch, Happy Farm, and Mob Wars were some of the first successful games of this genre. Social network games are amongst the most popular games played in the world, with several products with tens of millions of players. The first cross-platform "Facebook-to-Mobile" social network game was developed in 2011 by a Finnish company Star Arcade. Traditionally they are oriented to be social games and casual games. While they share many aspects of traditional video games, social network games often employ additional ones that make them distinct. As mobile gaming took off, the games moved to mobile as well. Social network games were originally implemented as browser games. They typically feature multiplayer gameplay mechanics. Below is a tour of five fashion & beauty apps that we feel are doing these things really well.A social network game (sometimes simply referred to as a social media game, social gaming, social video game or online social game) is a type of online game that is played through social networks or social media. They are gaining insight into company events, products, offers and tools that make it easy to shop and play. Consumers who have your app should feel special because they are getting a unique brand experience unlike any other. Perhaps the last item is the most important. Aid with or provide a unique shopping experienceĢ.
How can apps be integrated into your marketing plan? The fashion and beauty industry has certainly jumped on the bandwagon as we have seen numerous apps that do at least one of the following:ġ. Design should take a back seat to functionality. There should only be a few buttons and simple ways that users can undo an action or return to a previous screen, an often overlooked principle of interaction design. It’s all about instant gratification with no instructions or complex interactions! Unlike the web, there is less screen room for drop-down menus, side bars etc. We have found that simplicity is key and the best apps do one thing well. They can be fun and entertaining, informational, or even completely nonsensical. Apps offer quick and easy ways to accomplish almost anything you can imagine. Now, with the ubiquity of smart devices, consumers are browsing less and getting more with minimal effort. With the advent of the internet, consumers were introduced to the idea of browsing this vast thing we call the world wide web for products and information. An app, like print, packaging, or the web, is simply another piece in the brand puzzle that can serve needs not previously met by any of these more traditional media. The app market has exploded in the past year, and MSLK has capitalized on this trend with our release of OTO, a fun photo-app. Why not allow consumers to spend their time effectively by interacting with your brand while on their devices? People are spending more time than ever in the mobile space, which presents new challenges and opportunities for marketers. If you’re like us, you probably cannot live without your smart phone.